4 Tips To Make Your Sales Enablement Strategy More Effective Ultimately, sales enablement is about efficiency and effectiveness. According to research from Highspot, 80 percent of businesses with a sales team of more than 10 people already engage in some sales enablement techniques. While that’s a good start, without creating a comprehensive strategy, they may not get the most out of it.
With that in mind, Monika Götzmann of Miller Heiman Group gives four ways to promote successful sales enablement in your organization. 
From Startup Investors Kolby McElvain of High Alpha describes the impact design can have on your startup from the very beginning, in “Why a Designer Should Be Your First Hire” Eric Paley of Founder Collective chats with Greg Gomer of VentureApp about operating efficiently and why burn rate ultimately dictates dilution much more than any single round, in “Scaling Seed Stage Venture Capital” Audrey Soussan of Ventech offers her tips on executing a consistent Customer Success strategy, in “How to Implement a Customer Success Strategy? Part 2” M25 Group and MidwestStartups release the first edition of their exhaustive rankings of Midwest tech towns, in “Announcing Midwest Startups Cities: Best of the Midwest” Sammy Abdullah of Blossom Street Ventures looks at the data from 72 publicly traded companies to make the argument that "SaaS Companies Need to Hold More Cash"
From Startup Operators Jonathan Kressaty, VP of Marketing at Mattermark, reveals how data drives everything about Mattermark’s newsletters including the content, subscriber focus, and eventual measures of success, in “Data Driven Discussions, #104: News That Matters to You: Data in Newsletters” Erica Brescia of Bitnami talks with Crissy Costa of 52 Founders about How Bitnami evolved from a side project in 2008 to become a full fledged company in 2013, pros and cons to raising outside funding, and more, in “52 Founders, Ep. 29” Anthemos Georgiades of Zumper what he's learned as the culture has evolved from just the founding team to 75 employees, in “From Seven to Seventy-Five” Colin Nederkoorn of Customer.io analyzes data to show how they developed ‘strap ratio’ benchmarks to help them decide when and how much money to raise in “Strap Ratio” Melissa Miller of HubSpot reflects on her choice to spend more time with her son and how she landed on a solution that not only addressed her concerns, but also made sense for the business, in “Flexibility is a Good Retention Strategy. I’m Proof.” | 
