Does every single person on your leadership have a backup? Learn why that's important plus tripling conversion rates in the Daily.
| The Mattermark Daily, powered by FullContact, is a hand-curated newsletter compiled daily to bring you first-person accounts of entrepreneurship, investment and insights from the startup ecosystem. If you enjoy what you read here, please consider forwarding it to spread the word. Not getting the daily regularly? Click here to subscribe!
Monday, April 23, 2018 |
| From the Operators Will Herman, co author of The Startup Playbook explains why developing a thorough understanding of customer needs, requirements, and preferences will help you avoid the fate of the startup example he wrote about in "Start Slow to Move Fast (and Take Less Money)" Sarah Elson of LamdaTest provides the framework for startup teams to ensure features are working properly and discovering use cases for their customers in "Why Your Startup Needs Test Management?" Barron Caster of Rev shares how his team tripled conversion rates for three separate services over three different mediums in "The 3x Conversion Playbook" John Culter explains why great solutions require diverse perspectives, experiences, expertise, and collaboration and how to get them in "Problem vs. Solution" From the Investors Ian Hathaway of Hillgate Partners shares what he has observed as a problem in the startup community and why it's not always the big moves that get you where you need to go in "The More of Everything Problem" Brad Feld of Foundry Group wants your exec team to identify their second in command in "Does Every Senior Leader On Your Team Have A Backup?" | |
| Connect '18 conference The Connect '18 conference is your customer intelligence event of the year, focused on creating authentic relationships in the age of the consumer. Gain deep knowledge on marketing technology, sales strategies, customer success, and entrepreneurial innovation.
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| Thoughtfully curated & edited by Ashley Riley and the FullContact team. Have feedback for us? Contact [email protected]. |
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