| | | | | Mattel Is Working With Young Influencers and Their Families to Inspire Kids to Be Superheroes Partnerships with YouTube stars help promote empowerment By Sami Main When Mattel asked influencers to do some good in the world to help celebrate its first annual DC Kids Super Hero Month, the McKnights and other social influencer-filled families leapt into action. Brooklyn and Bailey, twin teenaged sisters who have 4 million subscribers on their YouTube channel, helped create content to support the campaign, as...
Read more » | | | | | | | | | | | Despite Connie Britton’s Departure, CMT Is Renewing Nashville for Yet Another Season Network rescued the drama from cancellation last summer By Jason Lynch Like no other show on TV, Nashville takes a licking and keeps on ticking. CMT saved the drama last June, picking it up for Season 5 a month after ABC had canceled it. And now, despite the departure of star Connie Britton in February, CMT has renewed the drama for another year. Viacom's country music-themed...
Read more » | | Eric Stonestreet on Modern Family’s Future and Breaking His No-Hosting Rule for ‘The Toy Box’ Plus, why he doesn't appear in more ad campaigns By Jason Lynch After eight years as Cameron Tucker on the hit sitcom Modern Family, Eric Stonestreet has become the latest ABC star to moonlight as a host on the network. He's emceeing The Toy Box, a new reality competition premiering Friday in which inventors vie for approval from a group of toy experts followed by a panel...
Read more » | | Studio71 Will Be the First to Stream Its NewFront Presentation It will be sent to a broad audience May 9 at 12 p.m. By Sami Main Studio71, a multichannel network that works with some of YouTube's most popular creators, is approaching this year's NewFronts in a brand new way. Instead of bringing media buyers and reporters into an event space this year, they will stream their NewFront presentation. NewFronts are an annual event for new media publishers and creators to show...
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| | With 16 Million Downloads, the Serial Team’s S-Town Podcast Shows Inventive Storytelling Can Pay Off Tells the tale of secrets, sexuality and buried treasure in Alabama By Sami Main A podcast nearly four years in the making, S-Town is the first project from Serial Productions, a company Sarah Koenig and Julie Snyder formed after their hit 2014 podcast, Serial, consumed the internet. Reporting for the project started in 2013, and S-Town premiered on March 28 with all seven episodes, or chapters, available for download....
Read more » | | These 15 Political Power Players in Media Are Keeping It Real in the Age of Fake News Tucker Carlson, Maggie Haberman and more By Adweek Staff At a time when the media are derided as failing and fake, these correspondents are on the top of their game--breaking news and keeping it real as they grapple with a White House that's been on a high-speed cycle with no end in sight. -Lisa Granatstein
Read more » | | Can CNN’s Van Jones Bridge America’s Rancorous Divide and Spark a Productive Political Conversation? The Messy Truth host on how the media is faring in tumultuous times By A.J. Katz Van Jones surprised his CNN colleagues the evening of Feb. 28 when he effusively praised a portion of President Donald Trump's address to a joint session of Congress: "He became president of the United States in that moment, period," the left-leaning political commentator proclaimed. "That was one of the most extraordinary moments you have ever...
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