| | | | | Mastering Amazon and Alibaba Is the Key to Driving Growth for Brands P&G's Marc Pritchard explains how they can be good for big companies By Kristina Monllos When Marc Pritchard, Procter & Gamble's chief brand officer, addressed the 2,700 attendees at the Association of National Advertisers' Masters of Marketing Annual Conference in Orlando, Fla., last week, he mentioned how working with ecommerce players Amazon and Alibaba has helped accelerate P&G's $3 billion ecommerce business while also reducing digital ad waste by roughly...
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| | | | | | | | West Elm’s First TV Ads Capture Your Ascent to Adulthood in Slo-Mo 'Get house proud,' says Humanaut campaign By T.L. Stanley You've come a long way from lumpy futons and milk-crate coffee tables, and you've figured out the whole sham, sectional, thread count thing. You know it's a window treatment, not a curtain. Maybe the next step is to "Get house proud," like the characters in West Elm's first TV ads, who are creating an environment...
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