Master your agency roster and advertising model Budget optimization advice for marketing leaders
ClickZ Daily: November 05, 2021 |
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| Good morning! CMOs often ask, “What is the ideal number of agencies we need?” International bestselling author and ClickZ advisory board member, Bruno Gralpois answers the most asked questions by leaders about their agency roster. He also shares best practices and advice on Supplier Relationship Management (SRM), agency strategy, and budget optimization. |
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Advertising & Promotion Bruno Gralpois An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it |
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| | Case Study Kamaljeet Kalsi A rebrand that enriched the technology brand's customer life cycle and created a culture shift Read more |
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| Customer behaviour Jenna Landi Jenna Landi, Head of Brand Insights at Pinterest unpacks consumer insights, trends, and the marketing essentials Read more |
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| Customer experience Samantha Margolis How to explain what we do to those who don’t get it? Read more |
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| MarketMuse provides personalized AI-powered insights for organizations to create predictably better content and improve organic performance. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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