| In the wake of its sale to Ziff Davis, Mashable is cutting back on its video ambitions, shifting away from producing longer-form video shows for streaming platforms and linear TV networks to focus on social content and distribution. The Economist is trying to double its circulation profits by 2020. To do this, it has 16 people focused on retaining subscribers. "AR is the next internet": Snapchat is asking for up to $1 million a day for its 3-D augmented reality lenses, claiming its AR tech is among the best. Dynamic insertion has become the dominant form of ad delivery for podcasting. But the technology still has issues that need to be resolved. Digiday surveyed executives from publishers, agencies and brands in Japan about how they use influencer marketing. Subscribe to Digiday+ to get their insights. The future of TV is almost here. At the next Digiday Hot Topic, taking place on Feb. 15 in New York City, learn how the TV industry is evolving, from the rise of OTT to the growing influence of digital and programmatic systems in traditional TV advertising. Reserve your spot today. Despite the irrefutable disruption of e-commerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve. Get the guide to learn how to enable a next-generation store. Sponsored by Oracle and NetSuite. |
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| Sahil Patel Mashable plans to downsize its video team as it moves away from developing and making shows for digital content buyers. |
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| Lucia Moses To keep people from dropping their subscription, The Economist is focusing on improving their experience as soon as they sign up. |
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| Sponsored Content OpenX Counterfeit advertising is an issue on the rise, affecting both brands and publishers alike with serious consequences. Even big name publishers have fallen victim to this fraud -- but fortunately, there are measures you can take to protect your business. Sponsored by OpenX. |
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| Yuyu Chen Snapchat is looking to make the big time in augmented reality. |
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| Max Willens A year after dynamically inserted ads became the dominant form of delivery in podcasting, the industry is still figuring out how to properly implement the technology. |
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| Sponsored Content LKQD Publishers are pivoting to video, and the numbers make it clear this is a continuing trend. However, the pivot still presents problems for publishers who must newly navigate programmatic spaces and diversify their video ad formats. See how publishers are solving the problems of the pivot in five charts. Sponsored by LKQD. |
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| Sponsored Content Social Native The "creator class" isn't just creating content -- they're creating opportunities, and quickly at that. More and more creatives are electing to abandon the traditional workforce and instead join the Gig Economy, allowing brands the chance to collaborate with individuals who are passionate about the content they create. Get the guide. Sponsored by Social Native. |
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