|
| |
|
|
Martin Sorrell Addresses JWT Lawsuit, Acknowledging Sexism Is an Industrywide Problem WPP CEO takes issue with Maurice Lévy's comments By Christine Birkner At the 4A's Transformation conference in Miami today, WPP CEO Sir Martin Sorrell wasted no time diving into one of the industry's most buzzed-about topics: the case against former J. Walter Thompson CEO ...
Read more » |
|
| |
|
| |
|
| |
|
How Can Agencies and Brands Improve Their Facebook Ads? Think Mobile First Global marketing vp Carolyn Everson offers tips at 4A's By Christine Birkner When it comes to creating attention-grabbing Facebook campaigns and video, many marketers have a long way to go, according to Carolyn Everson, vp of global marketing solutions at Facebook. Everson offered advice at ...
Read more » |
|
Hulk Hogan and Gawker Take Their Legal Battle to TV Wrestler appeared on The View, CEO to follow By Tim Baysinger Now that they've had their day—two weeks actually—in court, Hulk Hogan and Nick Denton are taking their fight to the court of public opinion. The former professional wrestler pummeled Gawker in a ...
Read more » |
|
Audi Set Up Free Wifi at the New York Auto Show, and Look What the Networks Are Called A4 takes shots at the BMW 328i By Tim Nudd Audi hits the New York Auto Show this week with the message that its A4 has surpassed the BMW 328i in many areas, like horsepower, acceleration and technologies including lane assist and CarPlay. And it's taking ...
Read more » |
|
| |
|
With Its Total Audience Measurement Rollout Delayed, Nielsen Will Share More Connected TV Data Clients can track devices like Roku and Apple TV By Jason Lynch Networks will have to wait a few months longer for full access to Nielsen's new Total Audience Measurement data, but in the interim, the company is preparing to share more information about usage of connected TV ...
Read more » |
|
Pinterest's Scroll-Activated Video Ads Are Paying Off for L'Oréal and Hershey's But can it compete with Facebook and Google? By Lauren Johnson L'Oréal promoted a new line of makeup on Pinterest last year. Pinterest
Read more » |
|
Facebook's New Insights Will Help Marketers Win Auctions So More Users See Their Ads Tool lets brands create more competitive campaigns By Marty Swant Facebook is giving advertisers a glimpse behind the curtain of its marketing platform in order to better understand how ads perform and how they can better compete.
Read more » |
|
| |
|
