🎛️ MarTech is one year old today

Klicken Sie hier, um Marketingland.com zu abonnieren

Laden...

2 jahre vor

Html
Text

Plus, martech firms are scooping email addresses before form submission

View in browser | Share

Good morning, Marketer, and it’s our birthday.

One year ago today, MarTech was born. There was, of course, life before MarTech. For a number of years the sibling sites Marketing Land and MarTech Today had shone their respective spotlights on marketing and the technology that supports it. By combining those sites to create the new MarTech, our purpose was to give expression to one simple insight: MarTech is marketing.

In our mission statement, we said: “Technology enables every aspect of marketing. Digital data drives outcomes. Design, video and content tools drive experience. Automation is frequently the difference between high-performing and lagging marketing efforts. Technology furnishes marketers with more ways to connect the right audiences at the right time with the right messaging than ever.”

In other words, you can’t have a deep and informed discussion about marketing today without also reflecting on technology and the strategic thinking that technology implies. So let’s celebrate MarTech and we thank you for your support.

Kim Davis
Editorial Director

Martech firms among 3rd parties scooping email addresses from websites prior to form submission

U.S. website visitors at far greater risk than those from the EU, new research finds.

How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

The boutique beauty brand used ActiveCampaign’s CX technology to level up their customer communication strategy, successfully pivoting to online sales during the pandemic.

You’re interested in ABM but what will it cost?

Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component. ABM components include your tech stack, assets, channels, and the expertise to execute and orchestrate everything. What can you expect to spend on each? What variables come into play? What kind of return can you expect from your investment?

If Harry Potter led marketing operations, where would his team sit?

Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here's a spell that can help.

2022 State of Customer Data

The world of customer data is changing. Download this report for the latest trends in data and usage in a privacy-centric world.

Learn more.

Why marketers have a love-hate relationship with complexity

Henk-jan ter Brugge, director, global digital marketing at Philips, talks about getting martech and business closer together.

Marriott launches its own media retail network

Ad buyers get anonymized data and access to a dedicated, interested audience.

Become a master of MarTech

Secure your spot at a MarTech Master Class, live expert-led tours through critical marketing topics — including buying martech, attribution analysis, and Google Analytics 4. Early Bird rates expire at the end of this week!

Choose your Master Class

Shorts

What we’re reading. “Two Zoom phenomena I feel I have to share…can you relate? One: That feeling when you are “WAITING FOR HOST to start the meeting” for 2-minutes and suddenly you realize Zoom has signed you out and it’s YOUR FAULT for being late. To resolve this, you must click on the tiniest, barely visible “Sign In” link.” John Francis, VP demand generation, MERGE. Read number two here.