New products are introduced in the market every day, but most of them tend to fizzle out after the initial buzz surrounding their launch. In fact according to McKinsey around 25 to 45 percent of new products will fail!

To provide a solution to this problem, today we have some top tips for brands to find their ideal product-market by utilizing the right tools and data with the help of prototyping.

We also have a new report from Tealium that shows American consumers expect businesses to be the most responsible parties for protecting their data – more so than even the U.S. government!

Also ICYMI:

• London martech startup Ad-Lib raises $6m
• Snipfeed launches one-stop platform for personalized content
• UpCell Now has released a fully automated system to help local brick-and-mortar businesses increase sales by collecting mobile phone numbers from customers and sending them special deals and offers via text and social media messages
• Chartboost launches Helium, the first open-source in-app programmatic bidding solution
• Demandbase promotes Chief Revenue Officer Gabe Rogol to CEO