| Good morning, Marketer, are you ready for the end of UA? Undoubtedly the largest replacement in marketing technology history will happen July 1. That’s when reporting from Google Universal Analytics will stop. More than 375,000 of the world’s top 1 million trafficked websites are still using UA, according to BuiltWith. That’s down about 50,000 compared to the height of UA usage in late 2020. Assuming that all of those abandoning UA are now fully converted to GA4, that means just 12% of sites have made the transition fully, and few have been confident enough to turn UA off. GA4 is very different from UA. Educating management on this new world of analytics is going to be a monumental challenge. We foresee an unprecedented number of martech leader/corporate management conversations taking place after July 1. Stay tuned for all of MarTech’s coverage of the forced adoption of GA4 over the coming weeks. We’ll be covering the good, bad, and ugly from the marketing technology professional’s perspective. In the meantime, check out the links below to catch up on some of our coverage of GA4 to date. Chris Elwell
CEO, MarTech | 