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Aug 20, 2021

Good morning, Marketer, has data got you down?

We know that analyzing, strategizing, acting and, well, sometimes just getting a handle on your organization’s data can be a real struggle. But it’s an essential one, which is why the theme of our upcoming MarTech conference is “Data. Decisions. Results.”

MarTech Editorial Director Kim Davis will kick off the event by hosting discussions with marketing leaders from HBO Max, Accenture Interactive and El Camino Health about how we can meet the challenge of understanding and taking actions based on our data.

The show then continues with dozens of presentations on marketing strategies, with focuses on areas like data ethics, personalization, journey orchestration and data-driven digital transformation.

Of course, it isn’t MarTech without Scott Brinker, and his keynote. “From big data to big ops: The new foundation of marketing and customer experience” speaks right to what organizations are undergoing today.

Grab your free pass today.

Henry Powderly,
VP, Content

Here are some recent articles you won’t want to miss

5 lessons email marketers learned in the pandemic

And how to apply them to your email marketing program.

MOPs Rundown: What matters in Marketo and Bizible’s Q3 releases

Get the details on Marketo’s Executable Campaign Nesting and Bizible’s new Cohort Waterfall Journey Dashboard.

HBO Max leans into customer demand for enhanced digital experiences in stores

Consumers are expecting much more from physical stores, including augmented reality and other technology-enhanced experiences.

Real Story on MarTech: Consider supply and demand chains for your marketing content

Conceptualizing a supply and demand chain for content makes it clear that a network of stakeholders is involved.

Winning data strategies begin with the customer

How T. Rowe Price is centralizing their customer data with a CDP and a smart data strategy.

Webinar: 5 Ways to Maximize Campaign ROI Through Social and Media Insights

There are many ways to use social and media data to inform your marketing decisions. But the most successful brands depend on data-driven insights to shed light on their overall brand health, analyze trends, anticipate consumer behavior and monitor the competition to ultimately grow their revenue. Join experts from Netbase Quid, who unveil how brands like Tesla, Lululemon and Nike found the secret of social and media data success by applying these insights to their business strategy and programs for maximum impact.

RSVP Today »

Are you drowning in data?

Grab your FREE MarTech pass now to unlock actionable tactics, proven insights, and inspiring case studies that will help you gather, organize, and leverage data to drive exceptional experiences.

See the agenda »

Quote of the day

“The thing about disappointment is your brain won’t let you forget it. So once you’ve had a bad, disappointing experience, the next time you find yourself in a similar situation your brain is going to give you a little bit of that pain again.” – CRO expert Michael Aagaard speaking at SMX Convert (registration required)