Are you ready for change? Today, managing editor Constantine von Hoffman outlines the disruption laid out in a new report, Martech AI 2025, put together by chiefmartec.com editor Scott Brinker and marketing technologist Frans Riemersma. Change is coming in fast, according to the report, which describes the new business-specific solutions as a “hypertail.”
And also today, contributor Ana Mourão dives into the important task of martech organization management. This helps balance martech competencies across your team, and improves collaboration, driving success all year around.
Chris Wood
Editor
