Marketing strategies during – and after – COVID-19 R. J. Talyor, CEO and founder of Pattern89, discusses marketing strategies brands can utilize during the Coronavirus pandemic to keep their efforts moving forward and plan for when life is back to normal.
ClickZ Daily: April 16, 2020 |
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| Hello! Today we have R. J. Talyor, CEO and founder of Pattern89, discussing marketing strategies brands can utilize during the Coronavirus pandemic to keep their efforts moving forward and plan for when life is back to normal. He writes: Take this time to slow down, take a break and really dig into what your customers are doing. Talk with your customer experience teams to learn what their interactions have been like. Also, we spoke to Engagio’s CEO and co-founder Jon Miller, who provided a brief history of ABM, discussed the benefits of an account-based strategy, and offered insight into where ABM may be headed in the future. “Marketing traditionally focuses way too much on landing new logos. That’s built into the traditional demand gen process, but so much revenue today happens after the initial sale, especially in subscription businesses. ABM brings a wholesale focus to your largest accounts, so that you’re not only landing but you’re also expanding,” says Jon. |
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Digital Marketing R.J. Talyor R. J. Talyor, CEO and founder of Pattern89, discusses marketing strategies brands can utilize during the Coronavirus pandemic to keep their efforts moving forward and plan for when life is back to normal. |
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Digital Leaders Jacqueline Dooley & Mahir Prasad Engagio's CEO and co-founder provides a brief history of ABM, discusses the benefits of an account-based strategy, and offers insight into where ABM may be headed in the future. Read more |
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| Digital Marketing Jacqueline Dooley The Plum Tree Group’s 60-page eBook contains a list of fourteen ways sellers can leverage their ecommerce platform to increase sales. Read more |
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| Digital Marketing Shana Pilewski Shana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages (PDPs) as a result of the COIVD-19 pandemic. Read more |
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| Analytics Barry Levine Only 2% of consumers think brands should pause all advertising; 49% want ads to make them feel informed and 37% want ads to make them feel warm/happy. Read more |
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| Digital Marketing Kamaljeet Kalsi Businesses have pulled spending from marketing campaigns, US and China are optimistic about their economies, agile marketing adoption is up from 32%, and more from across the globe. Read more |
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| | Actionable Analysis This whitepaper is a guide to explaining the upfront sum for a license to own an HR software and use it with a long-term goal. Download now |
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