Marketing Mix | April Content | Ecom Tools

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March 3, 2025

The Rebirth of ‘Marketing Mix Modeling’ Lingering privacy challenges and ever-improving cloud and artificial intelligence technology are driving a marketing model renaissance. Marketing mix modeling (MMM), launched in 1949, fell out of favor in the early 2000s when digital advertising took off. The data-driven technique had long helped marketers understand how variables such as advertising, promotion, and prices impact revenue. Yet compared to tracking cookies and last-touch attribution models, MMM seemed complex and expensive. Renaissance In 2025, however, MMM has enjoyed renewed attention. Meta and Google have released free, open-source MMM tools in the past couple of years — Google’s Meridian on January 29, 2025, and Meta’s Robyn in 2023. Why does MMM interest two of the largest digital advertising platforms? I see three probable factors: tracking cookies, AI, and cloud computing. Read article > Adapt to Survive, Says eCommerceFuel Founder To Andrew Youderian, ecommerce brands that do things differently will prosper in the coming years. Read article > New Ecommerce Tools: February 27, 2025 This week: Canada-based selling, buy-now pay-later, CRM platforms, logistics, shipping tools, long-term domain registration, and seller financing. Read article > 5 Content Marketing Ideas for April 2025 Content topics for April go beyond "Fools' Day" to include repurposing videos as text, celebrating Star Trek, avoiding housework, and poetry. Read article > From the Archive: July 1998 Collecting Data from Your Website Visitors Six months ago I began receiving information from Web forms on our site, not only via e-mail messages but also saving it in tab-delimited databases on my Web server for future use. Read article > 📊 Ecommerce Chart 🎙️ Ecommerce Conversations Podcast Merchant Cuts Revenue 60%, Profit Rises 25% AI Won’t Replace Creativity, Says Studio Founder 🎯 Industry IQ Resources from our advertisers. Passport Just Made Global Growth Easier 🎓 Webcasts Free, 30-minute streaming videos. Drive More ROI from Meta and Google Ads You are receiving this email at [email protected] because you opted on our Practical Ecommerce website to receive this newsletter. You can unsubscribe or update your email address anytime. View in browser. Was this email forwarded to you? Subscribe here. To ensure this newsletter reaches your inbox, please add [email protected] to your contacts. Gmail users just drag this email to the "Primary" tab. Practical Ecommerce; 4794 Grayhawk Blvd.; Traverse City, Michigan 49684 U.S.