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Top stories for 01.10.18

Media Relations
9 PR and marketing lessons from ‘The Greatest Showman’
 9 PR and marketing lessons from ‘The Greatest Showman’'

What can PR pros learn from the new movie about one of America’s greatest entrepreneurs? While the technology has changed since the days of P.T. Barnum, some things have stayed the same.

PR lessons from the social media hoax targeting Starbucks Crisis Communications
PR lessons from the social media hoax targeting Starbucks
After someone posed as a fictional barista on Facebook and claimed to have befouled drinks at a Georgia location, the chain struck back, but not before threats forced the store’s closing.
 
 
5 tips for PR entrepreneurs from independent agency pros The PR Industry
5 tips for PR entrepreneurs from independent agency pros
Whether you are dipping your toes into the waters of self-employment, or already run your own agency, these industry insiders have advice for how to grow your craft.
 
 
Goals and principles for a more audience-focused 2018 Marketing
Goals and principles for a more audience-focused 2018
All communicators should strive to respect and value their readers’ and viewers’ time. Follow these guidelines to stay on track this year.
 
 
Why you should target potential clients at a Ragan event Networking
Why you should target potential clients at a Ragan event
Event sponsors make lasting connections with target audiences at Ragan’s popular PR, marketing and corporate communications conferences.
 
 
5 digital skills communicators should sharpen in the new year Marketing
5 digital skills communicators should sharpen in the new year
Carve out time to expand your knowlege about analytics, SEO and HTML in 2018.
 
 
A step-by-step guide to choosing the best intranet for your organization Corporate Communications
A step-by-step guide to choosing the best intranet for your organization
Learn the questions you should ask internally before you go shopping for your intranet vendor, with the help of this handy, free downloadable guide.
 
 
6 tactics to wow your media contacts Media Relations
6 tactics to wow your media contacts
Journalists can be hard to nail down, even when you’ve got something they really want to learn about. Here are some tips for how to avoid a reporter’s blacklist.
 
 
Insider secrets for making the most of social media Social Media
Insider secrets for making the most of social media
Staying relevant on every major social media platform can seem impossible, not to mention draining. Here are some pro tips for how to ace your online strategy without taxing your limited resources.
 
 
Ragan Training makes it easy to offer new ideas Communications Training
Ragan Training makes it easy to offer new ideas
Your bosses want change. Answering the call for a fresh approach can be as simple as a yearly subscription.
 
 
PR Daily publisher Mark Ragan joins the Dynamic Signal board Corporate Communications
PR Daily publisher Mark Ragan joins the Dynamic Signal board
The CEO of Ragan Communications and co-founder of Ragan Consulting Group will bring his decades of journalism and new media experience to the enterprise communications platform.
 
 
H&M slammed as racially insensitive over offensive ad Crisis Communications
H&M slammed as racially insensitive over offensive ad
The Stockholm-based clothier’s online advertisement for a child’s hoodie generated outrage and disbelief among consumers and marketers alike. It also recalled the company’s prior missteps.
 
 

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