Consumers are using platforms' search capabilities to uncover genuine testimonials and gain insight on what products are truly worth buying. Read the whole story
Creative quality still matters most. So lean into it, especially with younger consumers like Gen Z who are open to ads. Tailor creative to their preferences. Read the whole story
At the MediaPost Digital Out-of-Home Insider Summit we do more than a drive-by of the DOOH landscape. From media mapping to targeting, dynamic creative to measurement, the early-in brands and media planners will share what they have learned, and what they expect from a future where any IRL surface can be connected and messaged. Click for more
Look beyond reports. It's easy to say "conversions increased because we introduced paid social," but supporting that statement is going to take more than one data point. Read the whole story
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