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| AI powers our search engines, shopping feeds and social scrolls. And the more it anticipates our needs, the more we let it steer. Read the whole story |
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| It's your 24/7 brand ambassador, a high-traffic destination -- and, for many visitors, the second-most-viewed page. Read the whole story |
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| TikTok isn't just for Gen Z anymore. A wave of older adults-creators in their 50s, 60s, and 70s-is reshaping the platform. Read the whole story |
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| Meanwhile, margins are tightening and publishers are seeking innovative ways to improve their PNLs. It’s no longer enough to just set up a subscription model to generate revenue. Consolidation seeks to create more efficiencies and unlock more compelling audience offerings. Newer and underutilized channels like podcasting, gaming, and ecommerce may offer fertile ground to explore. Advertisers are demanding enriched targeting–how can media owners meet and surpass those expectations? And with the democratization of creating content, how are media owners competing against the creator economy for attention? Click for more |
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| We've normalized the absurd: Platforms profiting from chaos while offering brand safety as a premium feature. Read the whole story |
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| While not all brands have embraced BlueSky yet, notable early adopters include Netflix, Hulu, and NPR, all actively engaging with the platform. Read the whole story |
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