To glean all the advantages of licensing with brands outside of your conventional wheelhouse, a la the Barbie franchise, consider applying these strategies. Read the whole story

While most major brands have a sustainability strategy, are they practicing what they preach when it comes to brand activations? Read the whole story

Brands that touch our lives every day need to think in terms of lasting platforms versus fleeting moments. Read the whole story

Netflix and Amazon are currently hungry for early adopters to test out the kinks, and are willing to cut sweetheart deals to get them. Read the whole story

A cohesive narrative, woven seamlessly across various touchpoints, shapes the identity and perception of a brand in the minds of shoppers. Read the whole story