If brands shift their focus to outcomes and experiences, they'll see that they can easily appeal to older consumers. Read the whole story

Social media advertising is no longer the golden ticket. The evolving landscape has made it reputationally and financially risky. Read the whole story

Marketers can learn some lessons from a recent change in the world of baseball. Read the whole story

Research shows that just over half of CFOs feel neutral or skeptical about marketing, and 30% don't see CMOs as critical to their company. Read the whole story

If Apple used privacy to differentiate itself from surveillance-heavy rivals, good. Let's compete on who can be less creepy and more transparent. Read the whole story