Digital guide publishers typically begin assembling the products they will showcase in September. Many put out a call for submissions first. Read the whole story

Personalized marketing is more powerful when it targets the community a person is a member of, according to Sai Koppala, CMO of SheerID. Read the whole story

For nearly three in 10 consumers, the return to live sports has been an "underwhelming" experience. Read the whole story

Consumer habits can change at a moment's notice. That's why brands have to meet consumers where they are. Read the whole story

How do you create that "best reflection" of your customers, when the individuals in your target audience are all so different? Read the whole story