Will your efforts be most successful on Facebook? Or does the nature of your audience warrant a second look at a newer platform like IGTV? Read the whole story

Many of the recent studies on attention to advertising use biometric and neuroscience-based methods to provide a direct measurement. Read the whole story

Marketers have recently expressed less concern about adjacency to overtly unsavory content than with adjacency to competitor logos and text. Read the whole story

Have you ever wondered why so many brands spend a fortune to build visibility, only to then fall short of the results they desire? Read the whole story

Here are several best practices you can follow during your redesign to make website localization even easier and more affordable to implement. Read the whole story

Turn content pieces into evergreen, retargeting ad campaigns that will constantly nurture people at each stage of your funnel. Read the whole story