Social media advertising is no longer the golden ticket. The evolving landscape has made it reputationally and financially risky. Read the whole story

If Apple used privacy to differentiate itself from surveillance-heavy rivals, good. Let's compete on who can be less creepy and more transparent. Read the whole story

Unemployment drives spend, while who gets paid decides what gets bought. Read the whole story

Research shows that just over half of CFOs feel neutral or skeptical about marketing, and 30% don't see CMOs as critical to their company. Read the whole story

For example, the older cohort often has a harder time keeping up with digital delivery of sports content. Read the whole story