The best campaigns begin by identifying where the message will resonate most, then selecting creators who are native to that space. Read the whole story

One group's answer counts the most. To see how spending will shake out, we need to watch the top 10%. Read the whole story

The battle is between high-tech, frictionless delivery of everything from tickets to tee times, against high-touch, customer-centric delivery. Read the whole story

Multiple players -- publishers, agencies, platforms, walled gardens -- benefit from keeping the ecosystem fragmented. Read the whole story

The best CMOs turn budgeting into a competitive advantage, aligning marketing with both financial priorities and long-term growth. Read the whole story