Marketing Insider: Matter Of Trust: Maintaining Customer Experience During M&A

Your job during an M&A is to maintain trust with customers by keeping the lines of communication open and updating them on the improvements happening. Read the whole story

I see TikTok taking incremental ad budgets from Facebook, as momentum keeps swinging in the new network's favor. Read the whole story

Let's consider two extremes on the spectrum of valuing marketing: Amazon, a colossus swimming in revenue --- and hospitals, inundated with costs. Read the whole story

One reason: Podcasts are appointment listening. Read the whole story

Brands must make sure to drill down deeply into an influencer's metrics, paying special attention to the types of people that they attract. Read the whole story