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STRATEGY
Marketers: Want to Win At Customer Loyalty? Stop Being Control Freaks
by Craig Elimeliah
PERFORMANCE MARKETING
Performance Marketing Can't Be A Creativity Killer
by Matthew Cook
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AD TECH
Ad Tech's Muddy Middle: The Industry's Endless Tug-of-War
by Shirley Marschall
CONTENT MARKETING
Consumers Are Logging Off: Where to Shift Your TOFU Efforts Now
by Maggie Sullivan
SOCIAL MEDIA
Why Brands Should Embrace The Chaos To Win On Social
by Paul Greenwood
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