Stop treating marketing like a series of one-off spectacles and start focusing on what matters: cultivating relationships. Read the whole story

Let humans have their own web. Let bots optimize each other into oblivion. Read the whole story

For example, TikTok is already being used as a search engine by 40% of Americans-and that number jumps to 64% for Gen Z. Read the whole story

Should newsfluencers stay in their lane because they aren't bound by journalistic ethics, or is there value in everyday voices decoding complex issues? Read the whole story

Protect marketing as a strategic investment. It's tempting to view marketing as an expense, but history tells a different story. Read the whole story