Unemployment drives spend, while who gets paid decides what gets bought. Read the whole story

If Apple used privacy to differentiate itself from surveillance-heavy rivals, good. Let's compete on who can be less creepy and more transparent. Read the whole story

Research shows that just over half of CFOs feel neutral or skeptical about marketing, and 30% don't see CMOs as critical to their company. Read the whole story

Marketers can learn some lessons from a recent change in the world of baseball. Read the whole story

AI now mediates what shows up in a product search, which services are pre-vetted for a business buyer, and what loyalty incentives are triggered. Read the whole story