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BOOMERS
J.Lo 's Birthday: Relationship Insights For Marketers Targeting Over-50 Crowd
by Patricia Lippe Davis
What B2Bs Can Learn From B2Cs About Customer Experience
by Sandi Lin
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DIRECT-TO-CONSUMER BRANDS
3 Reasons Why Legacy CPG Brands Should Go D2C
by Andrea Haldeman
SPONSOR CONTENT FROM Publishing Insider Summit
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SPORTS
DAZN's 'ChangeUp': Case Study For MLB's Pursuit Of Younger Fans
by Jon Last, Columnist
STRATEGY
3 Strategic Questions To Ask For Content Marketing Win
by Colleen Jones
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OTT/CTV
Simpli.fi's OTT/CTV that Scales
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