Think of this merger as a new model, precision branding, that closes the age-old, counterproductive divide in marketing planning. Read the whole story

Here are three great ways to communicate your value and help ensure your company's success. Read the whole story

Brands will need to decipher clues to evolving consumer behavior and watch for three real-time signals to anticipate shifts. Read the whole story

For one, ask "Does our brand strategy reflect our business strategy?" Read the whole story

Everything from the product to the packaging and advertising -- inadvertently or purposefully -- highlights your stance on inclusivity and how you deliver it. Read the whole story