Choosing agencies based on price instead of performance means choosing agencies that aren't incentivized to optimize. Read the whole story

As consumers delegate more tasks to AI -- like shopping, research and decision-making -- AI itself is becoming the consumer. Read the whole story

AI is only as good as the data you feed it. While off-the-shelf models can produce impressive results, the secret behind ready-for-prime-time work is training. Read the whole story

Brands and agencies looking to shift from data chaos to clarity should prioritize three things. For one, streamline data sources. Read the whole story

Seamlessly integrated into users' daily lives, Alexa has potential for ad placement -- if spots are used appropriately. Read the whole story