One group's answer counts the most. To see how spending will shake out, we need to watch the top 10%. Read the whole story

Multiple players -- publishers, agencies, platforms, walled gardens -- benefit from keeping the ecosystem fragmented. Read the whole story

Choosing agencies based on price instead of performance means choosing agencies that aren't incentivized to optimize. Read the whole story

TikTok's algorithm is a blend of intent and discovery that shortens the purchase journey, particularly within the commerce-friendly Shop environment. Read the whole story

Use AI to speed up research, streamline workflows and refine ideas, while investing real time into building original thought leadership. Read the whole story