We're not just fighting fraud anymore -- we're fighting over fraud. And in the process, we're losing something just as critical: credibility. Read the whole story
Meanwhile, margins are tightening and publishers are seeking innovative ways to improve their PNLs. It’s no longer enough to just set up a subscription model to generate revenue. Consolidation seeks to create more efficiencies and unlock more compelling audience offerings. Newer and underutilized channels like podcasting, gaming, and ecommerce may offer fertile ground to explore. Advertisers are demanding enriched targeting–how can media owners meet and surpass those expectations? And with the democratization of creating content, how are media owners competing against the creator economy for attention? Click for more
You are receiving this newsletter at [email protected] as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit mediapost.com. For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future you may opt-out here.
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
