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Sound surprising? Actually, 80% of mothers in the U.S. purchase a gift for one or more other moms in their life, according to research. Read the whole story |
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Recent innovations from tech giants, while offering some benefits, have resulted in less control for advertisers over consumer data, campaign tactics and more. Read the whole story |
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As consumers increasingly show their preferences for social media-driven marketing, brands are faced with creative opportunities pitted against scale and reach. Read the whole story |
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As data-driven media explodes onto every available sightline, MediaPost's Data and Programmatic Insider Summit brings a bigger funnel. In case studies, discussion sessions and MediaPost's signature roundtables, we bring some of the most experienced digital marketers and media buyers together to share their case studies and best practices for navigating omnipresent digital media. Click for more |
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For one, know the right audience and where to find them to fix problems of visibility, efficient budget allocation, and engagement. Read the whole story |
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