How can brands meet the moment without getting burned? For one, discover how employees and consumers feel before -- NOT after -- you take a stand. Read the whole story
Advice from Adele Gutman -- who, as VP of marketing at the The Library Hotels, kept the properties at the top of TripAdvisor rankings. Read the whole story
If they are to take advantage of the revolutionary impact machine learning can have on the industry, marketers need to educate themselves now on real alternatives to third-party cookies. Click for more
Ecommerce can be enhanced by immersive and consultative experiences. Then build consumer loyalty through experiences that go beyond just buying a product. Read the whole story
Brands need to evolve the way they think about influencer marketing to capitalize on a changing landscape for social influence with everyday influencers. Read the whole story
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