Snoop Dogg's involvement in the Paris Olympics redefined how we, as marketers, should be thinking about engagement, audience connection and branding. Read the whole story
The path to redemption for Biles and successful brands who have weathered storms shares such key elements as resilience and focus. Read the whole story
In Part Three of this six-part series, we look at how using data to achieve the optimal mix of localized streaming and broadcast advertising can help an advertiser build community engagement, brand loyalty, and, in the long run, customer retention. Click for more
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