Seamlessly integrated into users' daily lives, Alexa has potential for ad placement -- if spots are used appropriately. Read the whole story

With conversations happening more behind closed doors, brands need to create content that sparks engagement. Read the whole story

Brands and agencies looking to shift from data chaos to clarity should prioritize three things. For one, streamline data sources. Read the whole story

Campaigns that combine brand building with performance marketing, with a 60:40 ratio, are more effective. Read the whole story

Creators are showing brands how to build stories that start on social media and seamlessly extend into paid media, ecommerce, events, and beyond. Read the whole story