As consumers delegate more tasks to AI -- like shopping, research and decision-making -- AI itself is becoming the consumer. Read the whole story

Brands and agencies looking to shift from data chaos to clarity should prioritize three things. For one, streamline data sources. Read the whole story

Seamlessly integrated into users' daily lives, Alexa has potential for ad placement -- if spots are used appropriately. Read the whole story

Campaigns that combine brand building with performance marketing, with a 60:40 ratio, are more effective. Read the whole story

With conversations happening more behind closed doors, brands need to create content that sparks engagement. Read the whole story