Multiple players -- publishers, agencies, platforms, walled gardens -- benefit from keeping the ecosystem fragmented. Read the whole story

TikTok's algorithm is a blend of intent and discovery that shortens the purchase journey, particularly within the commerce-friendly Shop environment. Read the whole story

Use AI to speed up research, streamline workflows and refine ideas, while investing real time into building original thought leadership. Read the whole story

AI is only as good as the data you feed it. While off-the-shelf models can produce impressive results, the secret behind ready-for-prime-time work is training. Read the whole story

Choosing agencies based on price instead of performance means choosing agencies that aren't incentivized to optimize. Read the whole story