| | Marketing in the coronavirus crisis: how enterprise organisations are adapting
Two weeks ago, Econsultancy and Marketing Week conducted a wide-ranging survey of marketing professionals to find out how they were being impacted by the coronavirus crisis.
A follow-up survey, carried out on 31st March, starkly illustrates just how much has changed for businesses in two weeks, with demand for products and services, marketing campaigns, and marketing budgets severely reduced – but with some surprising bright spots in the way that companies are innovating on their products and processes. |
Marketers are displaying more empathy in a crisis despite downturn in team morale [stats]
As marketers adapt to the ‘new normal’, many are finding both positives and negatives in working from home, with a dip in team morale balanced by a new sense of empathy for colleagues. This is according to findings from the second survey conducted by Econsultancy and Marketing Week on the impact of COVID-19, involving 1,990 global marketers and agency professionals. |
 New approaches to digital marketing measurement
Marketers must be aware of the impact that technical and regulatory industry changes are having on the way they measure their digital marketing activity. For some, no changes will be required, for others, new methods must be sought to measure activity.
This briefing seeks to explain which measurement methods are available to today’s marketer, and the benefits and challenges of each, to allow the marketer to make an informed decision on the best approach for their business. |
How marketers are responding to the challenges of COVID-19 [webinar]
Marketing has never been through anything like this. 87% of brands are delaying or cancelling campaigns and more than half of all marketers are concerned for their jobs.
In all the upheaval, Marketing Week and Econsultancy asked 4,000 marketers how they are feeling. How stressed are they? How productive? How well are they communicating with their teams? Join Econsultancy editor Ben Davis and SVP research Stefan Tornquist as they discuss the results of this new study. |
UK food wholesalers are pivoting to direct-to-consumer in the coronavirus crisis – will it work?
A number of UK wholesalers have pivoted to selling direct-to-consumer (DTC) in the face of restaurants and pubs closing their doors, opening up consumer-facing online shops and Facebook pages and offering delivery to customers’ homes. Can they make a success of the new business model? |
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| Effective Remote Working for Marketers
With an increasing number of organisations ordering its workforces to work from home for the foreseeable future, businesses, teams and individuals alike are facing new and unprecedented challenges. |
Customer Journey Mapping Best Practice Guide
Customer journey mapping is an essential piece of the puzzle when it comes to understanding and improving the customer experience. The purpose of this guide is to provide an overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys. |
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Webinar: Marketing in the time of CoronavirusFollowing on the success of the first webinar and its maximum capacity attendance, Marketing Week will be rehosting Mark Ritson’s live webinar ‘Marketing in the time of coronavirus’ this Thursday 9th April @ 10am BST. |
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What COVID-19 means for Influencer MarketingInfluencer Intelligence’s new report, What COVID-19 means for Influencer Marketing, explores the current effect that the coronavirus outbreak has had on the influencer marketing landscape, the changes in consumer behaviours and the opportunity and best practice that brands need to be following in order to move forward. |
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