How are we feeling about NFTs?

I'm going to assume that by now you've heard all about the non-fungible token trend, though if not you should definitely check out my Adweek colleague Mark Stenberg's excellent intro article about all things NFT.

My beef with NFTs, aside from the fact that just about every headline about their extreme profitability screams "bubble!", has mostly been around their lack of practical utility. Many are basically just decorative, and while I love art deeply, that fact keeps me from seeing tremendous long-term growth for the trend.

But an agency has found a fun twist on NFTs that highlights how they can be both interactive and charitable.

Austin agency Bakery's new game Brandia turns real-world marketing icons like Bozoma Saint John into collectible trading cards, and when you buy them digitally as NFTs, proceeds are donated to each marketer's preferred charity.

Check out how the game works and how it all came together over on Adweek.

And be sure to let me know your thoughts on NFTs generally at the email below or at @Griner on Twitter.

David Griner
International Editor, Adweek
[email protected]

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