Influencer marketing and agency execs believe marketers should instead zero in on understanding the influencers they work with and their audiences rather than totally bowing out during difficult moments.
| Influencer marketing and agency execs believe marketers should zero in on understanding the influencers they work with and their audiences rather than totally bowing out during difficult moments. Additional coverage: A number of brands have reversed course on their diversity, equity and inclusion commitments, leaving multicultural and diverse-owned agencies grappling with the fallout. Principal media is being hotly debated across the marketing spectrum as removing the "agent" out of agencies — and yet more agencies are getting into the practice. More in this Digiday+ Media Buying Briefing. This year, brands and retailers expect their holiday revenues to rise over last year, and they'll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research's annual holiday survey. Soccer star Cristiano Ronaldo has created the largest sports-themed YouTube channel on the web in two months — but he's not done it alone. Other things to know about Join us virtually on November 19 at 12 p.m. ET for the Digiday Gaming Advertising Forum, where we will explore gaming's rapid rise in digital advertising with leaders from EA, ESL FACEIT Group and Activision Blizzard. RSVP now to secure your spot. Marketers’ fixation on driving an uptick in sales and revenue is stronger than ever this year, and to do so, teams are leaning even further into performance marketing. Sponsored by PubMatic. As marketers face numerous changes, they’re scrutinizing their DSPs to determine whether those current solutions will help them build for the long term. Sponsored by Amazon Ads. | | |
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howdy! | Sponsored by Locality | | The state of local advertising | | As brands and agencies seek more efficient ways to reach their target audience, many are leaning into local advertising to utilize targeted planning, buying, messaging and measuring strategies for engagement and flexibility. | | |
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