Aston Martin has created a video showing how the new system works, including integration into the instrument cluster in front of the driver, Read the whole story
Retail giant beats forecasts, but says rising import costs are forcing higher prices. Ecommerce turns a profit for the first time. Read the whole story
As the battle between brand and performance rages on, marketers across every industry are on the hunt to maximize ROAS, improve efficiency, and get that conversion. But with more marketing channels under our purview, more privacy and regulations to comply with, and more choices for the consumer, it’s not as easy as it sounds. Plus, there’s still the underlying possibility that Google may once-again change its stance on the third-party cookie. Join us at this springs Performance Marketing Insider Summit. Click for more
Sports-related programming accounted for over 71% of the auto industry's total national linear TV ad spend in April, according to iSpot.tv. Read the whole story
"I want the brand to be part of life conversation, not just illness conversation," says chief corporate brand officer Lina Polimeni. Read the whole story
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