The retailer's reimagined format signals a shift in strategy as it battles economic uncertainty, Costco, and grocery-share erosion. Read the whole story
"Product/service ads should include evidence-based information along with real-life patient testimonials," according to an eMarketer study. Read the whole story
In the age of AI, personalization has become a key driver of marketing success. But for AI to truly unlock its potential, it all starts with one crucial element: accurate data. This webinar will focus on the importance of data accuracy in AI-powered marketing and how it directly impacts the effectiveness of personalized campaigns. Click for more
The campaign, from Leo Chicago, is based on research that found 94% of moms say getting more sleep would benefit their entire family. And ... Read the whole story
At the next Brand Insider Summit:CPG, we will continue to help the top brands in the space navigate a hyper-evolving marketplace. Gone are the days of marketing strategies focused on brand building to create ironclad customer loyalty built to last for a shopper's entire lifetime. Today, years of brand affinity and loyalty can be upended in an instant, and CPG brands most adapt accordingly. It's a brave new world for CPG brands, and this three-day experience in Nashville will help give the top marketers in the space the insights and tools they need to take their marketing strategies to the next level. Click for more
AI enables Google to infer much more about what consumers want through advances in natural language processing - with better understanding of user queries ... Read the whole story
Most executives today rely on dashboards and rarely question the data they are sent, according to a study conducted by Sapio Research, from journey ... Read the whole story
You are receiving this newsletter at [email protected] as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit mediapost.com. For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future you may opt-out here.
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
