Zeekit lets users try dozens of outfits in minutes. It claims technology had reduced customer returns for other retailers by as much as 36%. Read the whole story
Unlike other major hard seltzers, Spindrift Spiked uses water and "only real ingredients and not synthetic flavors, sweeteners or additives," it boasts. Read the whole story
"The timing also felt natural, capitalizing on spring break and other road trip activities taking place this time of year," says Honda's Allie Coulter. Read the whole story
If the cookie-based brand safety tool was a sledge hammer, suitability is a scalpel, using carefully honed data points to find the right moments. Click for more
The major Anglo markets -- and the U.S. in particular -- appear to be leading the global ad economy out of recession, according to ... Read the whole story
Join Reveal Mobile on May 26th at 2pm EST for a discussion on the latest and most effective strategies for finding, attracting, converting and keeping the consumers your organization wants most. From loyalty to winning market share and gaining net new customers, our presenters and panelists will discuss strategies for identifying and capturing new target audiences, post-pandemic campaign planning and measurement, and innovative ways agencies and advertisers are standing out. Register today!
May is Mental Health Awareness Month and agencies are working with numerous organizations to address an array of mental health issues. Read the whole story
COVID-19 flipped the balance of power between online and physical retail after the greatest and most accelerated digital transformation in history. Read the whole story
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