"Bogle... was the driving force behind the shift away from a beat-the-market mentality and high-cost funds run by stock pickers that have reshaped the industry." Read the whole story
Some consumers who saw Gillette's ad encouraging men to reject the old let-boys-be-boys attitude blast the brand; others praise it. Read the whole story
Forrester's latest report finds that while there's still no single solution for retailers, a handful are finding multiple ways to bring innovation to stores. Read the whole story
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"Each founding celebrity is heavily invested in the product's efficacy and benefit for people who use it," Human Design's John Weiss tells "Marketing Daily." Read the whole story
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The creative, developed with AOR Quench, references childhood moments, like cartwheels, the inability to reach countertops -- and, naturally, red Sun-Maid boxes. Read the whole story
With individualization at retail, shoppers receives relevant video information while not having to trade any of their personal information. Read the whole story
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