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| The company's new CEO is shaking up marketing. But the brand still hasn't recaptured America's attention. Read the whole story |
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| Nearly two out of three consumers said they most often order chicken in some variety, including sandwiches or nuggets, at fast-food establishments. Read the whole story |
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| For over 17 years, the Email Insider Summit has been about bringing marketers together to share real-world solutions to the challenges of email marketing within large and small brands. Join us this December in Deer Valley, UT as we focus on the practical - solving for acquisition, personalization, engagement. Click for more |
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| The Little Caesars Veterans Program provides honorably discharged veterans with financial incentives to help open their own Little Caesars franchise. Read the whole story |
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| Each property will gain a stronger presence outside its home region: Brooklyn-based Five Boroughs in New England; Smuttynose, throughout the tristate area. Read the whole story |
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| Automakers continue to invest heavily in football, both NFL and college, per iSpot.tv. Read the whole story |
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| At the next Brand Insider Summit:CPG, we will continue to help the top brands in the space navigate a hyper-evolving marketplace. Gone are the days of marketing strategies focused on brand building to create ironclad customer loyalty built to last for a shopper's entire lifetime. Today, years of brand affinity and loyalty can be upended in an instant, and CPG brands most adapt accordingly. It's a brave new world for CPG brands, and this three-day experience in Santa Barbara will help give the top marketers in the space the insights and tools they need to take their marketing strategies to the next level in 2024. Click for more |
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| Consumers can enter a sweepstakes to win the Maison Boursin Connection Collection, which includes fine dinnerware, a candle, and custom conversation cards. Read the whole story |
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| "Oral health literacy is very, very low, so we need to get the message out," says Dr. Maria Ryan, Colgate-Palmolive's chief clinical officer. Read the whole story |
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