They could reach an agreement as soon as this month, sources tell Bloomberg's Ed Hammond, who broke the story, but "talks could still fall through," he reports. Read the whole story
Reminding people that "We stick together," the company is donating $30 million in new clothing to needy families throughout the U.S. Read the whole story
Innovid's Global Video Benchmarks Report is the most comprehensive view of video advertising trends based on hundreds of billions of global impressions across 600+ advertisers. Learn best practices by device, ad format, publisher, and more. Click for more
To help support virtual adoptions and assist shelters around the country with digitization, the Pedigree brand has made a digital toolkit available. Read the whole story
As most of the US enters its third month of lockdown, consumers are adapting to what may become their new normal - turning to online channels for socializing, content consumption, gaming, and shopping. Join adMarketplace's Adam Epstein on 5/19 at 1PM ET as he dives into how they are approaching the current climate and provides key insights for adapting marketing strategies to effectively engage consumers. Register here.
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