|
Allyson Witherspoon previously spent two years as corporate vice president, global chief marketing officer, based in Tokyo. Read the whole story |
| |
|
|
Tucker is arriving at AutoNation at a pivotal moment. Wholesale used-vehicle prices rose sharply from March's prices in the first 15 days of April. Read the whole story |
| |
|
|
|
Amber Minson steps in as the mattress brand confronts sales losses, shifting strategies to revive growth. Read the whole story |
| |
|
| |
As the battle between brand and performance rages on, marketers across every industry are on the hunt to maximize ROAS, improve efficiency, and get that conversion. But with more marketing channels under our purview, more privacy and regulations to comply with, and more choices for the consumer, it’s not as easy as it sounds. Plus, there’s still the underlying possibility that Google may once-again change its stance on the third-party cookie. Join us at this springs Performance Marketing Insider Summit. Click for more |
| |
| |
|
|
|
Smyle is boasting that its use of toothpaste tablets instead of tubes has saved 10 million plastic packages from entering the ocean. Read the whole story |
| |
|
|
Concert-goers will be introduced to the Purple Bag Project, which turns the iconic Crown Royal bags into care packages for active military personnel. Read the whole story |
| |
|
|
The film on the motocross racer, "Stewart 27," will debut exclusively on ESPN+ April 27. Read the whole story |
| |
|
| |
At the next Brand Insider Summit:CPG, we will continue to help the top brands in the space navigate a hyper-evolving marketplace. Gone are the days of marketing strategies focused on brand building to create ironclad customer loyalty built to last for a shopper's entire lifetime. Today, years of brand affinity and loyalty can be upended in an instant, and CPG brands most adapt accordingly. It's a brave new world for CPG brands, and this three-day experience in Nashville will help give the top marketers in the space the insights and tools they need to take their marketing strategies to the next level. Click for more |
| |
| |
|
|
|
The brand promoted the pop-up bar in Brooklyn via its social media platforms on Instagram @Wingstop and on TikTok. Read the whole story |
| |
|
|