"Marketers want to get as close to the moment of purchase as possible. Broadly, there is a sort of collapse of the funnel," says Kantar SVP Todd Szahun. Read the whole story
Ad spot encourages consumers to hit "save" on social media women's sports highlights so that similar posts will show up more often in feeds. Read the whole story
Join us in Austin, TX this September for a special opportunity for D2C leaders to interact and discuss a path forward during this crucial moment of seismic changes. The event is designed to be inclusive of ALL, no matter where they are in their timeline and comfort level with travel and in-person experiences. Lock in your pass today!
The agency's team has been building anticipation for the expansion for over a year, now via an activation that provides sneak preview of the ... Read the whole story
A study finds that showing products in other categories can hurt online sales and distract attention from the target item. But similar products can ... Read the whole story
Social media consultant Matt Navarra broke the news by publishing a screenshot of a TikTok bulletin, and also tweeted an 8-minute TikTok video, hinting ... Read the whole story
The 7-38-55 rule, developed decades ago by UCLA psychology professor Albert Mehrabian, attempts to quantify the importance of nonverbal communication. Read the whole story
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