Brands looking to promote their products as American-made are confronting FTC standards requiring that such products must be "all or virtually all" manufactured in the U.S. Read the whole story
The spring edition of MediaPost's legendary EIS brings the leading magicians of messaging together to solve for 2025. Is AI all that? How will brands address consumer uncertainty with relevant messaging and stand-out creative? How can we make smarter use of the data and tech to meet this year's demands on efficiency? Click for more
The streaming revolution promised simpler, more personalized entertainment for viewers - but for advertisers, it's created one of the most complex marketing environments in history. Click for more
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